Thriving Artist Business Webinar
Build the career they never taught you how to build.
Talent is not enough. Today’s artists are entrepreneurs — responsible for their marketing, finances, contracts, and long-term stability. This four-session webinar gives you the practical tools to stop guessing and start operating like a professional. Clear. Strategic. Immediately useful.
What You’ll Gain
Stronger, smarter personal branding and marketing (including AI)
Confidence with contracts and negotiations
Financial and tax clarity
Business structure and tools that create sustainable income
Who This Is For
Performing artists who want a career that is both creatively fulfilling and financially sustainable.
Why Attend?
Because talent without strategy is gambling. The artists who last understand the business behind the art.
Spots are limited. Reserve yours now.
❋ Branding and Marketing StrategyPosition yourself to attract opportunities with better materials, stronger visibility, and marketing that works.
❋ Economics of PerformingUnderstand agents, contracts, negotiation, and how to advocate
for your value.
❋ Business Management and Financial PlanningLearn business structures, deductions, retirement options, budgeting, and when to hire professional support.
❋ Special Topics - Chosen By YouFocus on what matters most: building a teaching studio, creating gigs, European auditions, rate-setting, policies, and more.
Session Information
Dates: March 1st and 8th
Time: 2:00-4:00pm
Location: Online
Cost: $150
All four topics unfold across two sessions. One complete career toolkit.
Instructors: Holly McPherson, Rachelle Moss, and more!
Our Instructors
Rachelle Moss
Rachelle Moss is an in-demand contralto and owner of Lakeside Music Studio. Self-managed and self-employed, she has built a dual career that allows her to flourish as an artist. With over 15 years of business experience and industry knowledge, Rachelle believes that teaching other artists how to strategically develop their businesses helps create a more equitable industry where artists find stability.
She has performed with Seattle Opera, Sarasota Opera, Tacoma Opera, Vashon Opera, and many more. She has received numerous awards, including a career grant from the Seattle Opera Guild, an Encouragement Award from the Metropolitan Opera National Council, and the Stuart R. Silver Scholarship from Sarasota Opera. She holds a Bachelor's in Music History and a Master's in Vocal Performance from the University of North Texas.
Holly McPherson
Holly McPherson is an account manager at Firmani + Associates, one of Seattle’s top integrated PR and marketing firms. In addition to driving PR, marketing and graphic storytelling for Tacoma Opera and The Drunken Tenor, LLC, Holly is a strategic communicator, content marketing strategist and all-around creative force. With a master’s degree from Gonzaga University’s Communications Organizational Leadership program, major market radio experience and years of expertise shaping internal and external narratives for a Fortune 50 global brand, Holly is a seasoned communicator who crafts content that resonates with the right audiences.
Originally from Salt Lake City, UT, Holly holds a B.S. in Broadcasting from the University of Utah and Master of Communication Leadership from Gonzaga University.
Book Your Spot
Fill out the form below for more workshop and payment information.